Branding Guidelines

Waterloo Schools proudly presents the new Unfolding Futures logo! Our District is one of the largest in Iowa serving nearly 11,000 students. Thanks to advanced programming from preschool through 12th grades, International Baccalaureate in two high schools, a Twice Exceptional program and career exploration that culminates with 14 pathways for students to pursue at the Waterloo Career Center, we are truly supporting promising futures for our young people however their paths might unfold. Click here for a video from Superintendent Dr. Jane Lindaman explaining how the logo evolved.

The Waterloo Schools has invested considerable time and resources in creating a distinctive and respected brand/logo ID.  It is in the District’s best interest that its brand/logo ID be presented in a consistent and accurate manner.

The District corporate identity is associated by the visual representation of our logo. Therefore, it is vital that it receives uniform treatment whenever and wherever it is displayed.

This document describes our basic visual identity tools  and provides guidelines on the use of the Waterloo Schools logo/trademark. Click here for the WCS  Logo Branding Guidelines